Google is now offering a new campaign in its AdWords campaign offering a slimming down theme, the company has announced.
The campaign, called “Slimming Down”, aims to make advertisers more aware of the differences between their websites and other online campaigns.
Google’s AdWords has always been a place for websites to sell ads, and the campaign aims to change that by providing advertisers with an easy-to-understand overview of how they can get more visibility.
“The Slimming Down theme is designed to make it easy for advertisers to get visibility in our ads, which means you can be more confident in making a decision about your campaign,” a Google spokesperson told Business Insider.
“It’s about making it easier to understand what’s important to advertisers.”
“We hope that the Slimming down campaign will encourage advertisers to look more closely at the sites they’re targeting and how they might use the campaign, to help them get more exposure,” the spokesperson added.
In a video posted to YouTube on Monday, Google says the Sliming Down theme will “make it easy to understand the differences among sites, and to help advertisers get more prominence”.
It says the campaign will run on a range of different Google websites.
Google says it has seen a huge growth in the number of ad clicks on the campaigns, as advertisers look for the most relevant results and try to match the most valuable ads with the best targeting opportunities.
The SlimmingDown theme is currently available on all of the major websites, but the company says it is also adding a new option to its campaign that will be available to advertisers when the campaign launches in the coming weeks.
Google will also be rolling out a new set of ads for the campaign in the near future.
“We’re continuing to work hard to make sure that our campaigns are always better, and are always relevant,” the Google spokesperson said.
“This is just one of many new campaigns that will begin to roll out over the coming months.”