The Minneapolis design community seems to have adapted better to the digital world than the rest of the country.
The city has developed a strong presence on social media and online communities, making it easier for the city to attract designers who might otherwise have chosen a more traditional approach to their careers.
The Minneapolis City Council has recently embraced digital tools, including its website, which offers a toolkit for designers to create digital content that fits within the city’s guidelines.
The City Council also recently launched a new website, www.mitchumich.gov.
The site provides links to the city website, local news and current events, as well as a directory of local businesses.
“We’ve been able to get creative with our website design,” said Lori Anderson, executive director of the Minneapolis Design Coalition.
“The city is able to bring a lot of different types of products to our website, and that’s helped us gain a lot more visibility.”
It was a similar story with the city of Minneapolis’ website, according to Julie Anderson, a Minneapolis-based digital marketing consultant.
Anderson said the city has worked hard to create a “branding” website that can better align with the state’s digital identity standards.
For example, the city offers a directory with businesses that use its logo and the city seal, and has a website for its citizens.
The website has a lot to offer, but the city can’t take a page from the digital playbook and rely solely on traditional marketing methods, she said.
“When you’re designing for the state and a lot happens in that realm, you’re going to see a lot different things happen.”
The Minneapolis website is now on pace to break into the top 10 in the country, according a report released in December by digital marketing company BrandMakers.
The report showed that Minneapolis is now the top city for digital website design.
In fact, Minneapolis is ranked third for digital websites.
The rankings, based on the number of search queries for the term “minneapolis website design” each month, indicate that Minneapolis ranked second among all cities in terms of search traffic for the year ending March 31.
However, the report did not show how much traffic the Minneapolis website was getting.
“It was a very interesting ranking to see,” said Erin Krumholz, the lead designer at BrandMakes.
“They do a great job of creating a website that’s really useful, but they also have a lot going on in terms the content they’re putting on the website, as opposed to just focusing on a certain product.”
Minneapolis’ digital website has received some criticism, however.
Some local businesses have complained that the city is not providing the information it needs to attract the type of digital marketing they need to stay in business, according the Minnesota Business & Industry Association.
Others have complained about the lack of branding options on the city site, such as a map of all Minneapolis businesses that have a “Minnesota” logo.
“I think it’s really disappointing,” said Mark Wieland, president of the Minnesota Association of Businesses.
“You can’t have an entirely generic brand, and you can’t say you have a brand that is a brand in the city and you’re not going to attract people that are going to go there.”
For more information on Minneapolis’ growth in the digital space, click here.